Problem Statement:

<aside> ❗ TransLoc users who are at a high risk of harassment need features within the app to feel more comfortable with commuting.

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Creating Safety Implementations with TransLoc

TransLoc is known as a mobile app that is for organizing on-demand bus rides for organizations and institutions. Users are able to select pickup and drop off locations specified by the user. For the Amazon Design Challenge, our group decided to improve app TransLoc when used by University of Maryland students, where Nite Ride is accessible.

To access our group’s slide deck: click here

Our customer:

TransLoc Users who are at a high risk of harassment.

This group can include:

• Women, especially BIPOC women
• Transgender individuals, including gender non-conforming individuals
• People with disabilities
• Intoxicated individuals

Personas:

Claire and Mwangi are two different personas that our app redesign wants to accommodate to. As convenient a ridership app may be, it is also critical to have safety, accessibility, and personalization settings.

This is a definitely a problem with commuting and on-demanding ride sharing because based on a person’s identity or intersectionality, there is a bigger risk of harassment or discrimination shown against them.

According to our research:

• Researchers have identified that gender is most significantly correlated to fear of victimization in transit environments (Department for Transport, 2002), followed by ethnic groups (Clancy et al, 2001)